Yes, you read that right! Blizzard Games, famous for the classic game World of Warcraft (WOW), one of the first 3D fantasy MMORPG (massively multiplayer online role-playing game), has partnered with Zillow to introduce “Zillow for Warcraft.” In this case, player created avatars that click through assorted designs in the world of Azeroth for in-game housing.
The homes are presented just like the virtual tours for real-life listings on Zillow. You can even talk to a virtual in-game realtors Hazyl or Bek-tar. The release has met with mixed reviews. In exchange for personal contact information, you get a cheesy blue rug, which they call a “naturally elegant doormat housing décor item” for your virtual interior decoration.
Once you have claimed your rug, you unlock the ability to purchase additional copies in-game from the vendors Tuuran and Gabbi near the trading posts in Stormwind and Orgimmar. Enter this World of Cross-promotion at your own risk!